Australia in May 2004, Pleasure State has rapidly become a leader in the design of luxury fashion lingerie.
Contemporary elegance, discreet luxury and ultimate comfort meet and blend to create a brand on the cutting edge of new styles and trends, designed to seduce and captivate.
Pleasure State is the vision of Kay Cohen, co- founder and creative director . „I believe in leading edge fashion, excellent product innovation and fit,“ explains Kay Cohen.
Pleasure State is about aligning lingerie styles with leading outerwear trends. It transposes the pret-a-porter and couture collections´main influences and infuses them into exquisite and exclusive lingerie creations.
With one strong identity, Pleasure State has involved into distinctive brands.
„Pleasure State Couture“ the signature collections, „Pleasure State White Label“, the diffusion collection, „MY FIT by Pleasure State“, the latest in push up technology and biology and finally the soon to be launched „Pleasure State VIP“, a fashion collection for women with a voluptuous bust.
Pleasure State embodies a perfect equilibrium between fundamental comfort and ultimate luxe, a perfect balance between reality and desire.