Herbst/Winter 2011
Damenbekleidung, Damenschuhe, Accessoires, Bademode, Taschen, Brillen, Parfüm
Designer
Gabriele Strehle
Herkunft Nördlingen
Gruppe mit STRENESSE BLUE, STRENESSE Menswear, STRENESSE
The STRENESSE BLUE collection is designed by the Strenesse Chief designer Gabriele Strehle and aimed at a younger clientele. The brand’s creative team is headed by Viktoria Strehle. STRENESSE BLUE has been presented to an international audience at the Mercedes-Benz Fashion Week berlin since 2008.
Youth is not the primary characteristic of the STRENESSE BLUE woman. She may be 25 and starting out on her career, or in her late thirties: it’s the mindset that makes the difference – lightness of spirit, or light-headedness? Viktoria Strehle describes the collection thus: “STRENESSE BLUE is based on favourite pieces. Our customers take a playful approach to fashion; they love joining in with new trends and having fun with mixing and matching.” But they’re very far from random in their choices. The STRENESSE BLUE woman knows her way around fashion trends, but never takes fashion too seriously and loves being able to surprise people
around her. She skilfully juggles colours and shapes, boldly breaking with conventional style yet never
losing her flair for good taste.
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