In the HUGO BOSS brand universe, HUGO stands for innovation with a fresh difference.

The brand fuses these signature qualities with its roots in traditional tailoring to present a balanced blend of classic craftsmanship and modern, graphic shapes with imaginative detailing.

For Spring/Summer 2012, HUGO Creative Director Eyan Allen drew inspiration from the British artist Melinda Gibson. The focus lies on her collages: works in which she mixes and rearranges images, materials and surface textures to create new dimensions.